Thursday, September 6, 2018

AV Super Sunshine release Time Bomb



AV Super Sunshine release Time Bomb


The musical time bomb driving the verve and gusto of AV Super Sunshine’s latest song “Time Bomb” takes the form of two distinct mixes. The club mix is the longer of the two songs, clocking in over five minutes in length, but it’s an overwhelming tour de force of electronica without a single extraneous musical movement. Much of the credit for this, naturally, goes to AV Super Sunshine for penning such a convincing synthesis of EDM and rock, but AV’s longtime collaborator Michael Bradford definitely deserves the spotlight as well. He turns a dynamic radio track into a full throttle, careening blast of electronic musical genius while retaining the elements making the radio version so effective., yet utilized in a different fashion.

The mix rarely skirts the edge of distortion and, instead, puts an “overdrive” effect on AV’s vocals only sparingly. One thing that leaps out, among others, about this particular version is how Bradford resolutely refuses to push the envelope too far. He has a clear vision of what a club mix of this song must sound like and, as a result, his take on AV’s radio mix has confidence and artfulness many other such efforts lack. It’s interesting, when juxtaposing this against the radio mix, which elements Bradford chooses to accentuate and those he chooses to submerge into the heavy synthesizer thrust of the song. Nonetheless, this is obviously an apt track for a club setting, but even more intimate settings will receive quite a kick in the pants from this mix. It should be played loud – it DEMANDS to be played as loud as your system can handle.

AV Super Sunshine’s radio version is a much different animal, but clearly cut from the same cloth. The synthesizers are understated here, in comparison to the other version, but their presence is strong throughout and it’s apparent how many of the building blocks this take on the song supplies for the club mix. Overall, the radio vision for this song is much more “traditional” than we hear from the club version. The melodic strengths of the track are framed much more decisively and the vocal has a much different flavor with the female backing vocals contrasting well with the lead vocal. The presence of piano cascading through the mix lightens the song’s touch a little without ever sacrificing its modern edge.

‘Time Bomb” has a fantastic sound in both versions and the varying takes on this tune never lose sight of the great song beneath all of the glitz and flash. In the end, that’s what it comes down to – AV Super Sunshine is more than just a gripping performing unit for modern audience, it references the current and past in a highly charged balance that sets it apart from virtually anything else out there in 2018 or, even, in recent history.


Matthew Johns

Wednesday, September 5, 2018

Conceptz “Splash (featuring Benny Blanco)”



Conceptz “Splash (featuring Benny Blanco)”
When you’re as good at your profession as the brothers in Conceptz are, the people who depend on the quality of your work come to expect a lot out of you, whether your business is medicine, fabrics, or in Conceptz’ case, making earth-shatteringly good music. If you’re a big fan of their style, you won’t be let down by what they’ve put together in their brand new single “Splash (featuring Benny Blanco),” which has taken the pop music world by storm is collecting more attention on the pair than they could have ever dreamed of coming up in Orange County, New York. 

Emerging from one of the most diverse and competitive scenes in the entire world, Conceptz have been relentlessly producing, recording and writing since 2011 and now have a notorious reputation as one of the hardest hitting names in east coast hip-hop. Now they’re dead set on conquering the rest of America and bringing their sound to an international audience, and “Splash” is effectively facilitating their conquest.
The thing is, hip-hop as a DIY identity actually died about 20 to 25 years ago. The flames of its implosion, brought on by the violent feud between the east and west coast scenes, smoldered for almost a decade and produced a myriad of acts whose level of talent ranged widely. As the smoke cleared around the ash heap that remained once the last embers remaining from the war were completely extinguished, a lot of wannabes started picking the bones of legendary hip-hop moguls with the aspiration of creating, or maybe even becoming, something similar to what Biggie or Tupac represented. For the most part, their efforts were in vein. But recently, out of the ashes, we’ve started to see a reincarnation of the aesthetical ghosts who gave birth to records like The Score. It isn’t that groups like Conceptz are trying to look or sound like their heroes, but that they’ve adopted their free-spirited outlook, and that is what is giving life to the phoenix that is modern indie hip-hop.
In the 2020’s, pop music is going to be completely rife with the experimentalism hinted at in “Splash,” and the artists who are going to experience the highest level of success are going to be the ones who aren’t scared of change but embrace it with luster. That is why I’m positive that Conceptz are going to continue to produce hit after hit in the next couple of years, and will most likely end up being one of the landmark hip-hop acts of their time. 

Record sales have nothing to do with, and honestly neither do the reviews or critical analysis that my colleagues and I are going to pen. All that really matters is the effect that they have on the artists around them, whether it be in their native New York scene, elsewhere in the United States or even abroad. That is the true measure of their artistic worth, and judging from where they currently stand, their own legend has only just begun being written.
Drew Blackwell