Conceptz “Splash
(featuring Benny Blanco)”
FACEBOOK: https://www.facebook.com/DaRealConceptz/
When you’re
as good at your profession as the brothers in Conceptz are, the people who
depend on the quality of your work come to expect a lot out of you, whether
your business is medicine, fabrics, or in Conceptz’ case, making
earth-shatteringly good music. If you’re a big fan of their style, you won’t be
let down by what they’ve put together in their brand new single “Splash
(featuring Benny Blanco),” which has taken the pop music world by storm is
collecting more attention on the pair than they could have ever dreamed of
coming up in Orange County, New York.
Emerging from one of the most diverse and competitive scenes in the entire world, Conceptz have been relentlessly producing, recording and writing since 2011 and now have a notorious reputation as one of the hardest hitting names in east coast hip-hop. Now they’re dead set on conquering the rest of America and bringing their sound to an international audience, and “Splash” is effectively facilitating their conquest.
Emerging from one of the most diverse and competitive scenes in the entire world, Conceptz have been relentlessly producing, recording and writing since 2011 and now have a notorious reputation as one of the hardest hitting names in east coast hip-hop. Now they’re dead set on conquering the rest of America and bringing their sound to an international audience, and “Splash” is effectively facilitating their conquest.
The thing
is, hip-hop as a DIY identity actually died about 20 to 25 years ago. The
flames of its implosion, brought on by the violent feud between the east and
west coast scenes, smoldered for almost a decade and produced a myriad of acts
whose level of talent ranged widely. As the smoke cleared around the ash heap
that remained once the last embers remaining from the war were completely
extinguished, a lot of wannabes started picking the bones of legendary hip-hop
moguls with the aspiration of creating, or maybe even becoming, something
similar to what Biggie or Tupac represented. For the most part, their efforts
were in vein. But recently, out of the ashes, we’ve started to see a
reincarnation of the aesthetical ghosts who gave birth to records like The
Score. It isn’t that groups like Conceptz are trying to look or sound like
their heroes, but that they’ve adopted their free-spirited outlook, and that is
what is giving life to the phoenix that is modern indie hip-hop.
In the
2020’s, pop music is going to be completely rife with the experimentalism
hinted at in “Splash,” and the artists who are going to experience the highest
level of success are going to be the ones who aren’t scared of change but
embrace it with luster. That is why I’m positive that Conceptz are going to
continue to produce hit after hit in the next couple of years, and will most
likely end up being one of the landmark hip-hop acts of their time.
Record sales have nothing to do with, and honestly neither do the reviews or critical analysis that my colleagues and I are going to pen. All that really matters is the effect that they have on the artists around them, whether it be in their native New York scene, elsewhere in the United States or even abroad. That is the true measure of their artistic worth, and judging from where they currently stand, their own legend has only just begun being written.
Record sales have nothing to do with, and honestly neither do the reviews or critical analysis that my colleagues and I are going to pen. All that really matters is the effect that they have on the artists around them, whether it be in their native New York scene, elsewhere in the United States or even abroad. That is the true measure of their artistic worth, and judging from where they currently stand, their own legend has only just begun being written.
Drew Blackwell
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